I use Facebook and other social media as much as I can to advertise what I do and just use my iPhone mostly for all my photos. There are many fantastic editing/creating tools online - one I have been using a lot lately is Canva. This is so easy to use with loads of templates for creating Facebook covers, twitter posts or pinterest images. The beauty of this is that the size appropriate for each one is preset so you get maximum quality.
Pixlr is great for basic editing, I normally just use the Pixlr express online tool, it's very useful for cropping, adding effects or text and for improving lighting in your photos.
My website is all done by myself through Blogger, also free and easy to use. If you want to use your own website name, you can buy a domain and link this to your blogger site which is what I have done. So instead of this blog being puritybelle.blogspot.com, it's linked to puritybelle.com which I own. The process of linking can be a little bit tricky but your domain host company should be able to help if you run into difficulties.
There are lots of other options in terms of setting up a free website, some sites offer a blog/shop package - do be aware, though, that the free options can be quite limiting and if you want a little bit more functionality, there is usually a monthly fee. Do a good bit of research before you decide to commit financially.
Once you have done that, presentation is probably the next step. You have to allow for the fact that creating a product you are proud of involves a process of change and experimentation and learning. I'd be wary of buying enormous quantities of anything. You'll probably adjust quite a few times, so try out things until you're happy with the final result. Packaging is important even if you’re starting out and although it’s probably more economical to order in bulk, there are many sites where you can just buy limited quantities of bags/boxes. There’s also the option to share an order with someone else and save on postage. If you can’t afford to have your packaging printed with your name, it’s a good idea to order a custom stamp. Having a stamp is a total life saver because you can use it to stamp tags, bags, boxes, pretty much anything! It makes a big difference to your branding at a minimal cost. Here's just one instance where I stamped a tag to complete the look of a candle, the little clay heart was also made by myself, great for making something for a special occasion or if you want to personalise an item.
Join craft groups or business groups, get to know people and ask for advice if you need it.
Taking good photos of your craft product is essential because people will respond to something beautiful. Again though, if you’re on a budget, there’s no need to feel that you have to have an expensive camera or professional photos. As I’ve said, I take all my photos with my iPhone, I’m mostly happy with the results and I usually take loads of different photos of the same product, experiment with different lighting and props and then select the best ones and delete the rest. There’s no doubt that professional photos can really make a difference but you can leave that for when you have a healthy bank balance.
If you want to get your product out there and hopefully make some money, maybe just start with doing local markets. It's easier and cheaper to begin this way as small local markets don't cost as much as the bigger events.
I have done a full guide on doing markets here - Crafters Guide to Markets.
You might also like my guide to working with retailers, this is something to consider when you are happy with your product and want to introduce it to more people - Crafters Guide to Selling to Retailers
So, to sum up, spend your money wisely!
As always, I'd love to hear from you, if you have any good tips you'd like to share, just comment below :)
(Updated May 2016)